Last week, Forbes announced, according to it’s real-time ranking,‘Jeff Bezos Overtakes Bill Gates To Become World’s Richest Man.’
A few hours later, it announced, ‘Amazon CEO Jeff Bezos’ Reign As World’s Richest Lasted Just A Few Hours.’ By afternoon of the same day, Bill Gates got back the title.
The title of ‘World’s Richest Man’ is a tag. One of the many tags that institutions like Forbes have placed on a pedestal.
A tag is used basically to identify. Big supermarkets use them to classify and indicate price; fashion designers to brand or indicate ownership; street gangs use it mark territories. And most popularly, tags are used to indicate online identity on social media.
Tagging is about identity.
Some tags you can do nothing about. You are branded, whether you like it or not; whether you accept it or not. Bill gates is branded. At least until another amasses more fortune than he has. The Guinness book of world records is filled with such tags. It is extremely difficult to take off a tag put around your neck by a renowned and respected institution, with the endorsement of society.
Other tags are self-assigned. The writer of the two Forbes articles I mentioned above, Kate Vinton, says she is a tracker of the world’s wealthiest people. Mouhammed Ali famously bragged, ‘I am the greatest.’ A few of the tags I wear is, Christian, Nigerian, Blogger and writer.
The more important tag is the one you hang around your neck.
Your identity does not only indicate who you are. It is also a clear indication of whose you are.
‘Your identity does not only indicate who you are. It is also a clear indication of whose you are.’
What or who you have sold yourself to, and allowed to control you, owns you. If you lose yourself to the latest technology, it becomes the god you serve by doing anything you can to acquire it. If you sell yourself to fashion, it’s got you.
I love the hook of Lecrae’s song, Identity, from his 2008 album, Rebel:
I’m not the shoes I wear
I’m not the clothes I buy
I’m not the house I live in
I’m not the car I drive, no
I’m not the job I work
You can’t define my worth
By nothing on God’s green earth
My identity is found in Christ, is found in Christ.
When a product chooses to wear a tag different from the one it’s maker gave it, it confuses and loses its purpose. And like late Myles Munroe put it, ‘When purpose is not known abuse is inevitable.’ Sadly million of lives today are abused
Let me conclude with the words of Lecrae, from the same song:
Identity is found in the God we trust
And any other identity will self destruct.
What tag(s) are you wearing?